Shares are very important in driving more exposure to your content. Sometimes asking your users to Share a Post can be enough to help the content spread further. More elaborate techniques will include creating “Sharable” content. Current popular objects that are being Shared are funny and/or entertaining images or videos. The trick is to get the fan to “share” this photo/video/etc with their friends. Make the photo/video/etc something their friends would actually want to see.
Read the full article: Comments 4x More Valuable Than Likes | EdgeRank Checker
We analyzed how many Clicks a Post received against each major metric (Likes, Comments, Impressions). This can give a marketer a basic guideline on how many Clicks (on average) they can expect per engagement type. For example if you’re Post received 2 Likes, the Link on average should receive approximately 6 Clicks. The results are as follows:
- Avg Clicks Per Like: 3.103
- Avg Clicks Per Comment: 14.678
- Avg Clicks Per Impression: 0.005
Read the full article: Comments 4x More Valuable Than Likes | EdgeRank Checker
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