Perfectie in customer intimacy

First One to One, Then One to Many

Good shoes aren’t cheap, and runners typically do their homework. They want to compare brands and styles and understand how they will affect their running.

Natural Running Store frequently gets questions from athletes about shoes as well as natural running. Gleason could easily create a FAQs page and leave it at that. Butfour to five times every week, Gleason answers customer questions on video.

He addresses the answer directly to the person who asked—by name—typically giving a 2-minute response. The customer with the question appreciates the personal response and often tells his or her social networks.

Read the full article: http://www.socialmediaexaminer.com/social-service-allows-startup-to-outpace-the-competition/#more-15850