Het effect van kleur op de mens

Research has shown that certain colors come with associations — especially in the context of something else. You already subconsciously make connections between certain colors and emotions.



Notice both sites use different greens and create two different atmospheres.

It has also been proven that color improves memory. In the case of brands, color has been shown to improve brand recognition by as much as 85 percent. This is a statistic that shouldn’t be ignored. So whether you are developing a website or building a brand, consider colors to deliver the appropriate theme.

To read the full article:
http://www.practicalecommerce.com/articles/3166-Color-Psychology-and-Online-Marketing